For more than twenty years I've led customer-facing teams at IAG, Origin Energy, Optus and, most recently, Powerfleet. Big teams, tight budgets, and customers who notice when things go wrong.
In my last role, short on people and long on work, I built an AI system that gave my team the output of a much bigger one. The technology was the easy part. Getting people to trust it and use it every day was the real work, and it's the part I enjoy most.
I started EmberSeed in 2019 to take the heavy lifting off small business owners. AI now does most of that lifting. As an AI consultant and trainer, my job is to fit it to your business and make sure your team actually uses it. I work with businesses across Adelaide, the Adelaide Hills and the rest of South Australia, and Australia-wide by video.
I'm an operator who builds, not a technologist who lectures.